Work

The Effect of Advertising on Consumer Price Sensitivity

Year: 1985

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378502200202

Authors: Lakshman Krishnamurthi, S. P. Raj

Institutions: Northwestern University, Syracuse University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2333475540

FWCI: 9.604

Cites: 29

Cited by: 100

Related to: 10