Work

Advertising and the Public Interest

Year: 1975

Type: book-review

Source: Journal of Marketing

DOI: 10.1177/002224297503900322

Authors: William H. Peters, S. F. Divita

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2333565172

Cites:

Cited by: 46

Related to: 10