Work

Marketing as an Organized Behavioral System of Exchange

Year: 1974

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297403800414

Author: Richard P. Bagozzi

Institution: Northwestern University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2333593049

FWCI: 5.701

Cites:

Cited by: 398

Related to: 10