Work

A Reply to the Response to Bass, Talarzyk, and Sheth

Year: 1972

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377200900423

Author: W. Wayne Talarzyk

Institution: The Ohio State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2333794574

FWCI: 22.72

Cites: 2

Cited by: 16

Related to: 10