Work

Managing Brand Equity

Year: 1991

Type: article

Author: David A. Aaker

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2057023890

FWCI: 44.89

Cites:

Cited by: 7,170

Related to: 10