Work

Advertising Quality in Sales Response Models

Year: 1987

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378702400110

Authors: Stephen J. Arnold, Tae H. Oum, Bohumir Pazderka, Douglas W. Snetsinger

Institutions: Queen's University, University of British Columbia, University of Toronto

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2334189470

FWCI: 1.804

Cites: 18

Cited by: 18

Related to: 10