Work

What’s in a university logo? Building commitment in higher education

Year: 2016

Type: article

Study design: Observational Study

Source: Journal of Brand Management

DOI: 10.1057/bm.2016.1

Authors: Arnold Japutra, Keni Keni, Bang Nguyen

Institution: Tarumanagara University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2334566620

FWCI: 6.938

Cites: 67

Cited by: 30

Related to: 10