Work

Expanding the Scope of Segmentation Research

Year: 1976

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297604000207

Authors: Nariman K. Dhalla, Winston H. Mahatoo

Institution: McMaster University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2334686261

FWCI: 23.08

Cites:

Cited by: 69

Related to: 10