Work

On Markens1

Year: 2011

Type: article

Source: Sociological Forum

DOI: 10.1111/j.1573-7861.2010.01235.x

Author: Barbara Katz Rothman

Institutions: The Graduate Center, CUNY, City University of New York

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2335028913

FWCI: 1.855

Cites: 1

Cited by: 2

Related to: 10