Work

Toward a General Theory of Competitive Rationality

Year: 1992

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224299205600107

Author: Peter Reid Dickson

Institution: The Ohio State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2335320230

FWCI: 28.79

Cites: 141

Cited by: 708

Related to: 10