Work

Interfirm Influence Strategies and Their Application within Distribution Channels

Year: 1984

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298404800305

Authors: Gary L. Frazier, John O. Summers

Institutions: University of Southern California, Indiana University Bloomington, Indiana University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2335632948

FWCI: 16.67

Cites: 37

Cited by: 599

Related to: 10