Work

Price Setting and Volume Planning by Two European Industrial Companies: A Study and Comparison of Decision Processes

Year: 1980

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298004400106

Authors: John U. Farley, James M. Hulbert, David Weinstein

Institutions: Columbia University, INSEAD

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2335683061

FWCI: 6.234

Cites: 32

Cited by: 42

Related to: 10