Work

Because It Makes Me Feel Good: Moderation and Mediation Effects in Cause-Related Marketing

Year: 2015

Type: article

Authors: Reto Felix, Arash H. Zadeh, Arne Baruca

Institution: Sacred Heart University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2335997997

FWCI:

Cites: 33

Cited by: 1

Related to: 10