Work

The Power of Reach and Frequency in the Age of Digital Advertising

Year: 2010

Type: article

Study design: Observational Study

Source: Journal of Advertising Research

DOI: 10.2501/s0021849910091555

Authors: Yunjae Cheong, Federico de Gregorio, Kihan Kim

Institutions: University of Alabama, University of Akron, Seoul National University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2336045875

FWCI: 5.701

Cites: 28

Cited by: 47

Related to: 10