Work

Using Self-Concept to Assess Advertising Effectiveness

Year: 1999

Type: article

Source: Journal of Advertising Research

Author: Abhilasha Mehta

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2336407339

FWCI: 9.695

Cites:

Cited by: 126

Related to: 10