Work

Authentic Brand Narratives: Co-Constructed Mediterraneaness for l’Occitane Brand

Year: 2010

Type: book-chapter

Source: Research in consumer behavior

DOI: 10.1108/s0885-2111(2010)0000012012

Author: Luca Massimiliano Visconti

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2336449783

FWCI: 3.548

Cites: 62

Cited by: 22

Related to: 10