Work

Brand marketing, big data and social innovation as future research directions for engagement

Year: 2016

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2016.1144326

Authors: Bobby J. Calder, Edward C. Malthouse, Ewa Maslowska

Institution: Northwestern University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2337199441

FWCI: 33.35

Cites: 15

Cited by: 129

Related to: 10