Work

The Influence of Customer Satisfaction and Switching Costs on Customer Retention: Retail Internet Banking Services

Year: 2011

Type: article

Study design: Observational Study

Author: Chi Bo Wong

Institution: Hong Kong Shue Yan University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2337387547

FWCI: 2.784

Cites: 33

Cited by: 9

Related to: 10