Work

Love Actually? Measuring and Exploring Consumers' Brand Love

Year: 2012

Type: article

Authors: Hans H. Bauer, Carmen‐Maria Albrecht, Daniel Heinrich

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2337891304

FWCI: 3.565

Cites: 52

Cited by: 24

Related to: 10