Work

Luxury brand advertising in Argentina: Changes following import restrictions

Year: 2015

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2015.1079548

Authors: Hongmin Ahn, Juan Mundel

Institutions: West Virginia University, Michigan State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2338112804

FWCI: 2.486

Cites: 49

Cited by: 15

Related to: 10