Work

How globalization and virtualization processes alter the working of the social multiplier in contemporary consumer society.

Year: 2014

Type: article

Authors: Thomas Matthijs Roos, Renske Jitske Wolters

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2338715341

FWCI:

Cites: 133

Cited by:

Related to: 10