Work

Commercial Liking and Memory: Moderating Effects of Product Categories

Year: 2001

Type: article

Study design: Observational Study

Source: Journal of Advertising Research

DOI: 10.2501/jar-41-3-7-13

Authors: Seounmi Youn, Tao Sun, William D. Wells, Xinshu Zhao

Institutions: University of North Dakota, University of Minnesota

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2339025927

FWCI: 6.167

Cites: 20

Cited by: 58

Related to: 10