Work

Understanding Green Consumption: Is Perceived Consumer Effectiveness a Predictor of Green Behaviour?

Year: 2015

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-19428-8_8

Authors: Caroline Boivin, Durif Fabien, Rajaobelina Lova, Rodier Francine

Institutions: Université de Sherbrooke, Université du Québec à Montréal

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2339077688

FWCI: 1.77

Cites:

Cited by: 6

Related to: 10