Work

Empirically Investigating Service-Dominant Logic: Developing and Validating a Service-Dominant Orientation Measure

Year: 2009

Type: conference-paper

Source: Minerva Access (University of Melbourne)

Authors: Ingo Oswald Karpen, Liliana L. Bove, Bryan A. Lukas

Institution: The University of Melbourne

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2339110932

FWCI: 1.159

Cites: 27

Cited by: 1

Related to: 10