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Is Relationships Marketing Dead? An Empirical Investigation into SME - Bank Relationships

Year: 2015

Type: conference-paper

Study design: Observational Study

Source: Staffordshire Online Repository (Staffordshire University)

Authors: K. M. Lewis, Anthony Gandy, Nurdilek Dalziel

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2339292403

FWCI:

Cites: 65

Cited by:

Related to: 10