Work

Consumer Perceptions of Brand Extensions: Generalising Aaker & Keller’s Model

Year: 1999

Type: article

Authors: Joanna Barrett, Ashley Roland Lye, P. Venkateswarlu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2339684206

FWCI: 2.77

Cites: 10

Cited by: 22

Related to: 10