شناسایی عوامل مؤثر بر نگرش افراد به تبلیغات (مورد مطالعه: دانشجویان دانشگاه خلیج فارس بوشهر)
Year: 2015
Type: article
Study design: Observational Study
Abstract: Advertising is an important part of marketing and one thing that is important is to pay attention to what will has more impact on the attitude of consumers. This study is an attempt to examine the issue of economic beliefs in advertising, promotions, social beliefs, ethics in advertising, legal belief in the usefulness of the ads and personal ads, ads on attitudes to be effective or not The population for this study were the students of Persian Gulf University, Bushehr. The sample’s size was estimated with using Cochran's formula 413 persons Data were collected using questionnaires, and with random sampling, questionnaires were distributed among the students. The data were analyzed by software Amos and it was observed due to the economic ideas in advertising, ethics in advertising, legal belief in the usefulness of the ads and personal ads are positive and significant impact on attitudes to advertising.
Authors: زهره خسروی لقب, حمید شاهبندرزاده
Institution: Persian Gulf University
Language: Persian
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2339787954