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Strategic drivers, anticipated and unanticipated outcomes of customer engagement

Year: 2016

Type: article

Abstract: The importance of undertaking further research into customer engagement has been widely recognised by scholars and practitioners alike, as reflected by the Marketing Science Institute’s identificat...

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2016.1144360

Authors: Linda D. Hollebeek, Jodie Conduit, Roderick J. Brodie

Institutions: University of Auckland, Norwegian School of Economics, The University of Adelaide

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2339848168

FWCI: 41.96

Cites: 27

Cited by: 229

Related to: 10