Work

The role of region in global brand value growth by industry and brand : a multilevel analysis

Year: 2015

Type: article

Source: Bestuursdinamika

Author: Deon Nel

Institution: University of Pretoria

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2340095802

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Related to: 10