Work

The Effects of Vertical Individualism on Status Consumer Orientations and Behaviors

Year: 2016

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20877

Authors: Jing Zhang, Michelle R. Nelson

Institutions: San Jose State University, University of Illinois Urbana-Champaign

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2340165061

FWCI: 5.545

Cites: 88

Cited by: 27

Related to: 10