Work

How Far Can a Brand Stretch? Understanding the Role of Self-Construal

Year: 2008

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.45.3.337

Author: Rohini Ahluwalia

Institution: University of Minnesota

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015126037

FWCI: 19.47

Cites: 39

Cited by: 188

Related to: 10