Work

The role of fMRI in detecting attitude toward brand switching: an exploratory study using high technology products

Year: 2016

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-12-2014-0774

Author: Sam O. Al-Kwifi

Institution: Qatar University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2340453397

FWCI: 4.857

Cites: 77

Cited by: 37

Related to: 10