Work

The Impact of Employee Behavior on Brand Impressions : Theoretical and Experimental Analyses

Year: 2009

Type: dissertation

Source: Alexandria (UniSG) (University of St.Gallen)

Author: Daniel Wentzel

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2340468618

Cites: 171

Cited by:

Related to: 10