Work

The impact of psychological state incongruity on sport consumer memory for marketing stimuli

Year: 2014

Type: article

Author: Robert C. Smith

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2340538222

FWCI:

Cites: 467

Cited by:

Related to: 10