Work

Omni-Channel-Strategien durch Customer- Touchpoint-Management erfolgreich realisieren

Year: 2015

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-05054-2_7

Authors: Franz-Rudolf Esch, Christian Knörle

Institutions: EBS University of Business and Law, Saarland University

Language: German

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2340603003

FWCI: 10.47

Cites: 11

Cited by: 46

Related to: 10