Work

An Examination of the Celebrity Endorsers' Characteristics and Their Relationship With the Image of Consumer Products

Year: 2007

Type: article

Study design: Observational Study

Author: Fumitaka Furuoka

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W234080433

FWCI:

Cites: 35

Cited by: 7

Related to: 10