Differences in Advertising Strategies of Service Marketers: A Content Analysis
Year: 2016
Type: article
Source: Services Marketing Quarterly
Authors: Harshit Maurya, Sanjay Medhavi
Institutions: Symbiosis International University, University of Lucknow
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Funder: University Grants Commission
OpenAlex ID: W2342264012