Work

Brand associations in the higher education sector: The difference between shared and owned associations

Year: 2016

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2016.14

Authors: Abas Mirzaei, Elham Siuki, David Gray, Lester W Johnson

Institution: Macquarie University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2342500599

FWCI: 2.775

Cites: 45

Cited by: 20

Related to: 10