Work

Consumer and Corporate Values: Yet Another View on Global Marketing

Year: 1987

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1987.11106998

Author: Harold F. Clark

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2343391074

FWCI: 1.582

Cites:

Cited by: 25

Related to: 10