Work

The lady doth protest too much: a neurophysiological perspective on brand tarnishment

Year: 2016

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-08-2014-0697

Author: Christo Boshoff

Institution: Stellenbosch University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2344045359

FWCI: 1.038

Cites: 44

Cited by: 8

Related to: 10