Work

Make the most of a polarizing brand

Year: 2013

Type: article

Authors: Xueming Luo, Michael A. Wiles, Sascha Raithel

Institutions: Fudan University, Temple University, Wireless Power & Communication (Norway), Ludwig-Maximilians-Universität München

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2344467136

FWCI: 1.981

Cites:

Cited by: 15

Related to: 10