Work

The influence of title sponsorships in sports events on stock price returns

Year: 2015

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-16-02-2015-b004

Authors: Masaki Kudo, Yong Jae Ko, Matthew Walker, Daniel P Connaughton

Institutions: University of Florida, Texas A&M University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2344827208

FWCI: 4.971

Cites: 41

Cited by: 23

Related to: 10