Do Confucian principles enhance sustainable marketing and customer equity?
Year: 2016
Type: article
Study design: Observational Study
Source: Journal of Business Research
Authors: Yang Sun, Tony C. Garrett, Kyung Hoon Kim
Institutions: Changwon National University, Korea University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Award: G7514812128
OpenAlex ID: W2344928326