Year: 2009
Type: conference-paper
Abstract: Existing approaches to the design and operation of engineering networks are largely product-oriented and pay little attention to the intangible, customer-involving and relationship-based nature of services.With the trend of servitization in manufacturing companies and the emergence of service science, manufacturers, particularly those who are engaged with complex and long-lifecycle products and systems, need to update their engineering networks to support integrated product-service offering.This paper develops a conceptual framework to demonstrate the configuration features of product-and service-oriented engineering networks.It will provide theoretical insight and practical guidance on the design and operation of integrated product and service systems.
Source: CERES (Cranfield University)
Institution: University of Cambridge
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2345001525