Work

Effects of prominent in-game advertising in mobile media: cognitive, affective, and behavioural outcomes and the moderating role of persuasion knowledge

Year: 2016

Type: article

Source: International Journal of Mobile Communications

DOI: 10.1504/ijmc.2016.076271

Authors: Soojung Kim, Joonghwa Lee, Yoori Hwang, Se Hoon Jeong

Institutions: University of North Dakota, Myongji University, Korea University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2345162231

FWCI: 0.694

Cites: 75

Cited by: 8

Related to: 10