Work

Self-Concept by Gender: A Focus on Male-Female Consumer

Year: 1997

Type: article

Study design: Observational Study

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.1997.11501746

Authors: A. Ben Oumlil, Orhan Erdem

Institutions: University of Dayton, Erciyes University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2345367245

FWCI: 1.566

Cites: 17

Cited by: 25

Related to: 10