Work

Impact Of Brand Personality On Three Major Relational Consequences (Trust, Attachment, And Commitment To The Brand): Case Study Of Nestle Nutrition Company In Tehran, Iran

Year: 2012

Type: article

Study design: Observational Study

Authors: Ali Sorayaei, Marjan Hasanzadeh

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2346012684

FWCI: 2.139

Cites: 18

Cited by: 11

Related to: 10