Work

Multiple “buy buttons” in the brain: Forecasting chocolate sales at point-of-sale based on functional brain activation using fMRI

Year: 2016

Type: article

Source: NeuroImage

DOI: 10.1016/j.neuroimage.2016.05.021

Authors: Simone Kühn, Enrique Strelow, Jürgen Gallinat

Institutions: University Medical Center Hamburg-Eppendorf, Justus-Liebig-Universität Gießen

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2346358685

FWCI: 21.45

Cites: 38

Cited by: 109

Related to: 10