Work

Marketing: Creating and Delivering Value

Year: 2006

Type: book

Authors: Pascale Quester, Robyn L McGuiggan, William D. Perreault, E. Jerome McCarthy

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W235201404

FWCI: 0.753

Cites:

Cited by: 14

Related to: 10