Work

Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products

Year: 2016

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20888

Authors: Julie Guidry Moulard, Randle D. Raggio, Judith Anne Garretson Folse

Institutions: Louisiana Tech University, University of Richmond, Louisiana State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2353334026

FWCI: 17.36

Cites: 57

Cited by: 370

Related to: 10